SEO and SMM

SEO Marketing Boutique that specializes in Aggressive Website Marketing, Social Media & Virtual Business.

MicroBusiness Solutions handles the technical marketing for your business, so that you can concentrate on the other important requirements. It does not matter whether you have an existing website or are a brick & mortar transitioning to the Internet, we will implement SEO Internet business strategies that will put your company on the right track. This is aggressive website marketing, search engine optimization, consultative training, and virtual assistance that you need. This is what will help your business with exposure, production and to compete on the Internet. Ready to get started?

While the two forms of search engine marketing, SEO and SMM, are based on similar objectives, they are different in important ways. SMM deal more with the human side of online marketing, whereas SEO is concerned primarily with strategy surrounding the search engines.

SEO considers how search algorithms work and what people search for. SEO involves adjusting a site’s coding, presentation, and structure, as well as fixing problems that could, for instance, prevent search engine indexing programs from fully spidering a site. It also focuses on content creation and promotion, like article marketing campaigns.

SMM deals with the human side of marketing and promotes website and brand building through engaging people, networking through social media sites and generally building on relationships with people to gain links, authority, traffic and ROI. It also focuses on the use of UGC, or user-generated content, as a main method of promotion.

Social Media Marketing also entails many viral marketing techniques, such as creating content (e.g. posts, podcast, videocasts, video blogs), but focuses on creating truly engaging content that people want to find and that will be useful to them.

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